ICAP sponsors 4,300 litres of milk to 120 pre-schoolers on financial assistance scheme in Whampoa

Donation of a year’s supply of milk ensures nourishment in the formative and developmental years in these children

Singapore, 15 October 2016 – ICAP plc (IAP.L), a leading markets operator and provider of post trade risk mitigation and information services, announces that its Singapore office will be sponsoring 4,300 litres of milk in support of Kellogg’s signature cause, Breakfasts for Better Days®, an ongoing charitable campaign that focuses on global hunger relief, extended from a firm belief that every child deserves to start the day with the power of breakfast.

This initiative marks the coming together of two multinational companies for a one-year community outreach programme targeted at the grassroots level. It is also held in conjunction with the World Food Day Awareness Programme.

Commemorated yearly on October 16, World Food Day is a global movement aimed at fighting poverty and hunger. In support of this, the launch of the Breakfasts for Better Days® Programme for Pre-Schoolers will provide pre-schoolers on financial assistance scheme with a year’s supply of cereal sponsored by Kellogg’s. ICAP Singapore is participating in this campaign as the milk sponsor. The programme will commence on January 2017 and distribution of items will be done on a monthly basis.

A total of 22 representatives from ICAP Singapore, including the senior leadership team, employees, and their family members were hands-on at the launch event. ICAP Singapore, together with Kellogg’s Singapore, presented mock-up cheques to the Senior Minister of State (Prime Minister’s Office) and Grassroots Adviser for Whampoa, Mr. Heng Chee How, who was present to grace the launch.

Mr. Danny Cheung, Chief Executive Officer of ICAP Singapore, said: “World Food Day is a timely reminder for us to make a positive difference to those who are economically disadvantaged and find it a challenge to have meals on their table, especially young children who are in need of essential nutrients in their formative and developmental years.

“A healthy breakfast is important for a child’s physical and mental development, and we are heartened to know that our sponsorship will ensure that these children have the opportunity to benefit from a healthy breakfast growing up. This is one of the few activities ICAP supports in the lead up to our annual Charity Day, which will take place on 7 December 2016. We will continue to engage in charitable work with the community, and are grateful to have the continued support of our employees and customers.”

“At Kellogg, we have one purpose. That is to nourish families so they can flourish and thrive. We are delighted to partner with Whampoa Community Development and Welfare Fund (CDWF) for the second time since our collaboration last year on a grocery distribution programme. This year, we look to take our Breakfast for Better Days ‘efforts to a whole new level by bringing the fight against hunger to Singapore’s heartlands with a breakfast programme pledged to provide a total of 100,000 servings of breakfast cereals to eligible pre-schoolers within the Whampoa district over a 12-month period,” highlighted Mr Amit Banati, President, Asia Pacific, Kellogg Company.

“Many people think of welfare as giving help for immediate needs. This is not wrong but is incomplete. The more important help to families in need is to support the development of the children, so that they can uplift their families in time and also help others in turn. This partnership and initiative by Kellogg’s and Whampoa CDWF, supported by ICAP Singapore, is an example of our belief and investment in the future of our young. For this, I am glad and grateful.” Grassroots Adviser Mr Heng Chee How, Senior Minister of State (Prime Minister's Office), MP for Jalan Besar GRC (WHAMPOA) said.


About ICAP
ICAP is a leading markets operator and provider of post trade risk mitigation and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through its post trade risk mitigation and information services ICAP helps customers manage and mitigate risks in their portfolios. For more information, go to

ICAP announced in November 2015 that it intends to sell its global hybrid voice broking and associated information business to Tullett Prebon, including ICAP's associated technology and broking platforms (including iSwap and Fusion) and certain of ICAP’s joint ventures and associate companies (“IGBB”). On completion of the transaction with Tullett Prebon the ICAP brand will be transferred to Tullett Prebon and the remaining ‘NewCo’ business comprising of post trade risk and information services and electronic markets will be renamed NEX Group plc.

NEX Group plc will be headquartered in London and will employ 1,600 people in offices worldwide.

ICAP Charity Day was founded in 1993 to grow its charitable giving programme through an innovative fundraising initiative that would make a significant difference to charities. Made possible through its unique position in the financial markets, the Group committed to donating all revenues and commissions on one day a year to a select group of charities around the world to guarantee that they would receive a sizeable contribution to fund much-needed projects and initiatives. Now in its 24th year, ICAP, its customers and partners have collectively raised close to £127 million to date.

2016 Singapore charities supported by ICAP Charity Day

President’s Challenge
Down Syndrome Association (Singapore)
KK Women’s and Children’s Hospital
Red Cross Home for the Disabled